Labelled ‘from India with love’ Elephant Family’s creative new fundraising campaign is throwing a kaleidoscope of colour across London this summer while driving home a strong conservation message for the protection of Asia’s endangered elephants.

A customised fleet of 10 Ambassador cars, 8 Royal Enfield motorbikes, 2 tuk tuks and a Gujarati Chagda make up the ‘Concours d’éléphant’ – a cavalcade of designer inspired, quintessentially Indian vehicles – while 30 beautifully decorated sculptures from Elephant Parade® stand sentinel across the capital, ambassadors for their cousins in the wild.

The Concours d’éléphant took to the streets on June 12th with a tour of London’s leading landmarks ahead of the judging – led by HRH Prince Michael of Kent – and a gala dinner and auction on June 28th. Supporting the cavalcade are the elephants – a welcome return after their last visit in 2010. They’ll be bringing colour to the streets from June 21st to July 18th – watch this space for more information!

“We’re setting the wheels in motion to release an unforgettable summer in London,” says Elephant Family trustee and former CEO, Ruth Ganesh – the creative powerhouse behind the charity’s iconic fundraising events that include bringing Elephant Parade to London in 2010, The Big Hunt, Travels to my Elephant and the Animal Ball. “It’s the charity’s 15th anniversary so we intend to mark it in style.”

All the vehicles and the elephants are available to buy at auction as part of Elephant Family’s drive to raise funds and awareness for the vital conservation of Asia’s endangered elephants. Get in touch if you’d like to know more or you can browse the auction catalogue by clicking here

Concours d’éléphant has now ended. We would like to say a HUGE thank you to all the awesome people, patrons, supporters and companies who contributed to its success – you can see them here


HRH the Duchess of Cornwall launches the Elephant Family’s Concours d’éléphant

HRH the Duchess of Cornwall, Joint President of Elephant Family, officially launched the Concours d’éléphant at the Oriental Club in London’s West End today, Thursday 21st June. The cavalcade of traditional Indian vehicles will tour London to raise awareness of the charity’s work to protect the Asian elephant ahead of a gala dinner and auction at Royal Hospital Chelsea on 28th June.

The Duchess was welcomed by Patrick Mark (Elephant Family trustee) and Mark Stewart (Elephant Family ambassador) and met with other Elephant Family supporters and ambassadors including actors Waris Ahluwalia and Olivia Grant, Jodie Kidd and Levison Wood before officially launching the start of the cavalcade.




Concours d’elephant is an event run by Elephant Family to raise funds and awareness for the protection of the Asian elephant.
Elephant Family is a charity registered in the UK, number 1091671.

Click here for more about Elephant Family