Labelled ‘from India with love’ Elephant Family’s creative new fundraising campaign is throwing a kaleidoscope of colour across London this summer while driving home a strong conservation message for the protection of Asia’s endangered elephants.

A customised fleet of 10 Ambassador cars, 8 Royal Enfield motorbikes, 2 tuk tuks and a Gujarati Chagda make up the ‘Concours d’éléphant’ – a cavalcade of designer inspired, quintessentially Indian vehicles – while 30 beautifully decorated sculptures from Elephant Parade® stand sentinel across the capital, ambassadors for their cousins in the wild.

The Concours d’éléphant took to the streets on June 12th with a tour of London’s leading landmarks ahead of the judging – led by HRH Prince Michael of Kent – and a gala dinner and auction on June 28th. Supporting the cavalcade are the elephants – a welcome return after their last visit in 2010. They’ll be bringing colour to the streets from June 21st to July 18th – watch this space for more information!

“We’re setting the wheels in motion to release an unforgettable summer in London,” says Elephant Family trustee and former CEO, Ruth Ganesh – the creative powerhouse behind the charity’s iconic fundraising events that include bringing Elephant Parade to London in 2010, The Big Hunt, Travels to my Elephant and the Animal Ball. “It’s the charity’s 15th anniversary so we intend to mark it in style.”

All the vehicles and the elephants are available to buy at auction as part of Elephant Family’s drive to raise funds and awareness for the vital conservation of Asia’s endangered elephants. Get in touch if you’d like to know more.



Concours d’elephant is an event run by Elephant Family to raise funds and awareness for the protection of the Asian elephant.
Elephant Family is a charity registered in the UK, number 1091671.

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